Den Store Biografdag

Once (or twice) per year, CinemaxX offers every ticket including IMAX tickets for a merely 50 DKK, so there’s your chance to binge watch a good chunk of movies in the theatre on one single day. I was challenged on time do a logo, simple graphics and a ton of content for the first launch, so the approach was a simple and contrasty style with reference to the regular CinemaxX red color for recognizability. It worked well for the client, so we kept the overall look of it over the years with minor adjustments here and there.