Milkshakes

Back in 2012 we did some proactive works for McDonald’s – one of them was an attempt of selling the insight of how “extra thick” the milkshakes at McDonald’s are. So we had some photos taken for some outdoor and POS, and I did the retouching and colour grading on the images. Various stuff going on on these before and after images which includes, lengthening of the straw, retouching of the cup, the addition of a price to the cup in the same font as the print including texture from the surface of the cup, straightening of the arm, removing blemishes on the skin, addition of milkshake at the top of the cups and of course general colour grading as well as colouring of the background environment on the images.