CinemaxX is the first movie theatre in Scandinavia to offer the IMAX experience to its customers.
I spent many evenings and nights from February to late April working on the IMAX campaign. First I aided with the exterior signage and interior design in 3D to help CinemaxX take design, material, lighting and product decisions during reconstruction, needless to say a lot of variations were rendered out during this process, and it was a joy to watch the final reconstructed movie theatre at the galla premiere on April 23rd 2015. Below are renders of the auditorium and its entrance as well as a few before/after images of the exterior signage and interior design. For the auditorium I used the CAD file supplied by the constructors and added some extra geometry and set up for some simple renderings in Keyshot. Below the CG images and the before/after sliders, you’ll find a few images of the final real life results.
CinemaxX usually relies on big white text in caps on dark backgrounds, so for this campaign I continued that style, but added some oomph in the form of a subtle star field, space dust and light glooms as well as some flares over the IMAX logo to emphasize the grandeur of bringing the IMAX experience to Copenhagen – plus it also added kind of a movie poster feel to the final artwork. The premiere movie was Avengers: Age of Ultron, so the material had to complement their artwork too. Below are a couple of examples of the final artwork and a list of some of the elements I made for the campaign for print.
- Ads for newspapers
- Banners around reconstruction area
- Banner for the gable of the movie theatre
- Banners (10 total) in the tunnel at Nørreport Station
- Banners – various sizes for various places outdoor
- Busboards for the side and the back of the Danish yellow busses
- Sides and top for the IMAX 3D glasses cart indoor
- Tickets – backside branding
- T-shirts for the staff