In Tivoli we have our own traditional German Biergarten bar that serves simple german dishes and gallons of good German beer. Each year we celebrate Oktoberfest at Biergarten like in Munich – although slightly smaller when compared.
Previously it lacked some style, so this year we came up with something new – but kept it within the usual look used for Biergarten. We’re introducing Bavarian blue as the main color (usually we use a variation of dark red, green and dusty gray/blue). I designed a brand new Oktoberfest shield/logotype to brand the event each year forward as well as some new icons as support as well. On top of that we came up with some fun copy to go along for various media. Posters, still images for in store TV screens and the like.