In Tivoli there’s a traditional German Biergarten bar that serves simple german dishes and gallons of good German beer. Each year there’s Oktoberfest at Biergarten like in Munich.
Previously it lacked some style, so we came up with something new – but kept it within the usual look used for Biergarten. We introduced Bavarian blue as the main color (usually a variation of dark red, green and dusty gray/blue are used). I designed a brand new Oktoberfest shield/logotype to brand the event each year forward as well as some new icons as support as well. On top of that we came up with some fun copy to go along for various media. Posters, still images for in store TV screens and the like.