Magic Straw

#magicstraw

Magic Straw is a repeating competition where you can win movie theatre tickets or a retro Coca Cola bike. When you buy a cold beverage you get a straw and if it changes to yellow or red you can enter to win by uploading and hashtagging your photo of your straw with #magicstraw. To draw the viewer in, I animated the various bits and pieces in various ways and movements. These spots were made for horizontal and vertical displays.